Why Character May Be the Secret Ingredient for Future Success

By Ulrik Juul Christensen

Published: Forbes

The article Why Character May Be the Secret Ingredient for Future Success written by Ulrik Juul Christensen takes us on a journey starting with the definition of character and followed by personal stories of how businesses and individuals display or lack character in their interaction with customers, and shares the value of teachable moments and the importance of a culture of character in organisations, led by the moral authority of leaders.

Discussing to begin with the subscription model in business, Christensen shares two personal experiences, with starkly different outcomes, calling for an end to ‘robotical adherence to policy’ and the need to people to be empowered through education and training to ‘not just know the rules' but to 'engage in critical thinking’ to reflect the character of the organisation.

The article is peppered with personal stories of being a customer in the current climate, where there can be tension between profit and doing the right thing by humanity.