Why the animals?
Animals are powerful archetypes of character. Their behaviours, traits, and associated symbolism illustrates the essence of character in a visual, memorable and meaningful way. Each animal group in Character Hub has been carefully chosen to reflect the unique spirit of its category.
Articles – Creatures of Flight
Flying animals symbolise exploration and perspective. Like the authors of articles, they travel far, gather insights, and help us see things from new perspectives.
Books – Bears and other furry land animals
Bears evoke comfort, quiet strength, and introspection. They reflect the experience of curling up with a good book and diving deep into thought.
Films – Marine Life
The ocean holds emotion and mystery - just like great films. Marine life captures the depth and immersion of powerful cinematic storytelling.
Community – Insects
Just like insect societies, strong human communities are built on collaboration, interdependence, and a shared sense of belonging.
Podcasts – Primates
Curious and intelligent, primates represent conversation, learning and shared discovery - just like the best podcasts.